Clear terms. Private by design.

Scope

This Privacy Policy explains how Gut Feel (“Gut Feel,” “we,” “us,” or “our”) collects, uses, discloses, and retains information when you use the Gut Feel iOS app, related support, and backend service. Gut Feel creates an account automatically but does not require your legal name, email address, contacts, or a social login.

Information you provide

We collect the screenshots you select, the name or label you assign to the other person, optional backstory, referral codes, support messages, and onboarding answers such as age, identity, relationship situation, patterns that make someone hard to read, attachment style, intent, whether you asked friends, and how you heard about Gut Feel. Screenshots may contain names, phone numbers, profile images, message content, and other information about you and another person.

Information Gut Feel creates

We create and store a transcript and analysis of the submitted conversation, including messages, signal labels, summaries, advice, verdicts, counts, detected platform and language, safety classifications, and a compact summary of a prior read when you analyze the same person again.

Account, purchase, and referral data

We collect a random user ID, support ID, invite code, authentication tokens, App Attest and DeviceCheck security data, referral relationships and rewards, and purchase records such as transaction, subscription, and plan IDs, subscription status, renewal or expiration dates, and refund or revocation status. If you subscribe through our website, we also receive and store the email address you give at checkout, so that we can send receipts, support your account, and restore your subscription if you change devices. Using Gut Feel does not otherwise require an email address. Apple or Stripe handles your payment card and billing details; Gut Feel never receives your card number.

Usage and device data

We and PostHog collect product events such as screens viewed, onboarding progress, app lifecycle events, read and purchase funnel events, feature-flag assignments, timestamps, and aggregate analysis counts. These events use your random Gut Feel user ID and may include app version, operating system, device type, IP address, and approximate city, region, or country derived from IP. Session replay and advertising identifiers are disabled, and your taps are not recorded as you use the app, with one exception: a burst of rapid taps in the same place is recorded as a sign that something on screen is not responding, together with where on the screen you tapped, which screen you were on, and a description of the control. Conversation text, screenshots, backstory, and person labels are not sent to PostHog.

How screenshots are handled

Only images you select through Apple’s photo picker are prepared for upload. Gut Feel re-encodes them and removes embedded metadata such as EXIF and GPS. Encrypted server-side screenshot objects are deleted after analysis succeeds or fails; a storage lifecycle rule removes abandoned copies within about one day. The resulting transcript and analysis are stored with your account so you can reopen the read.

AI processing

To create a read, we send OpenAI selected screenshot copies together with your person label, relevant onboarding profile, optional backstory, detected platform and language, and, when applicable, a summary of the prior read for that person. OpenAI processes this content to classify and analyze the conversation. OpenAI states that API data is not used to train its models by default; standard abuse-monitoring logs may retain content for up to 30 days unless reduced-retention controls apply, with limited safety and legal exceptions.

How we use information

We use information to create and personalize reads; maintain history; authenticate and secure accounts; process subscriptions, quotas, and referrals; provide support; measure reliability and product usage; test features; prevent fraud and abuse; enforce our Terms of Service; and comply with law. We do not use conversation content for advertising.

When information is disclosed

We disclose information only as needed to operate and promote Gut Feel: to Amazon Web Services for hosting, databases, logs, transient screenshot storage, and delivery of subscription-recovery email; OpenAI for AI analysis; PostHog for product analytics; Apple for photo selection, device integrity, and App Store purchases; Stripe and its Link merchant-of-record service, which is the seller for website subscriptions, for payment processing, billing, tax, receipts, refunds, disputes, and fraud prevention; Meta for advertising measurement, as described in Advertising and measurement below; professional advisers and vendors under confidentiality duties; authorities when legally required; or a successor in a merger, financing, or sale. We require service providers to protect data consistently with this policy and applicable law. Meta is not acting as a service provider in that sense: it uses the advertising events described below for its own purposes rather than only on our instructions.

Advertising and measurement

We advertise Gut Feel on Meta platforms, including Facebook and Instagram. To measure which ads lead to installs and subscriptions, we send Meta a limited set of events: that the app was installed or opened, and that a subscription started, together with the plan name, amount, currency, and an order reference. Meta uses these events for its own advertising purposes, including measuring and targeting ads across other apps and websites. California law calls this sharing for cross-context behavioral advertising.

What accompanies those events depends on your tracking choice. If you allow tracking when iOS asks, we also send a hashed form of your random Gut Feel user ID, your IP address, device and app details, and Apple’s advertising identifier. If you decline, or have not been asked, we send none of those identifiers and mark the event as unconsented, which limits Meta to Apple’s aggregated measurement. You can change this at any time in iOS Settings under Privacy & Security, then Tracking.

We never send conversation content, screenshots, read results, person labels, or onboarding answers to Meta.

What we do not do

We do not serve third-party ads inside Gut Feel, collect your contacts, request precise location or microphone access, or enable analytics session replay. We never send conversation content, screenshots, read results, person labels, or onboarding answers to advertising platforms, and we do not use them for advertising.

Retention

Server screenshot objects are normally removed at the end of analysis and no later than about one day if a job is abandoned. Operational logs are generally kept up to 90 days. Account details, onboarding answers, names or labels, backstory, read results, and referral records are kept while your account is active. After account deletion, product analytics tied only to the deleted random account ID may remain for up to 90 days before deletion or deidentification, and deleted database data may remain in encrypted backups for up to 30 days.

Purchase, subscription, credit-ledger, and webhook records may be retained longer, separated from your deleted account, for accounting, transaction integrity, fraud prevention, dispute handling, and legal obligations.

Data on your device

Gut Feel stores protected copies of uploaded screenshots in the app’s Application Support directory and stores account tokens in the iOS Keychain. Screenshots may be included in your encrypted iCloud device backup depending on your Apple settings. Deleting the app generally removes its local screenshot files, but Keychain items can survive an app deletion. Deleting the app does not delete server records or cancel a subscription.

Your choices and rights

You can choose which photos to submit, cancel your subscription at any time (App Store subscriptions are cancelled in iOS Settings under your Apple Account; website subscriptions through the billing portal linked in your receipt), and permanently delete your Gut Feel account and associated content from Settings in the app. Account deletion does not cancel a subscription. You may also contact us to request access, correction, or export of account information, or to object to analytics or advertising measurement. You can also limit advertising measurement yourself at any time in iOS Settings under Privacy & Security, then Tracking. We may ask for your support ID and other information needed to verify the request. Rights vary by location, and lawful exceptions may apply. We will not discriminate against you for exercising a privacy right.

Age limits

Gut Feel is for people 13 and older. We do not knowingly collect personal information from children under 13. If you are under the age of majority where you live, use Gut Feel only with a parent or guardian’s consent. Where local law sets a higher age for consenting to data processing, such as 16 in parts of the European Economic Area, that age applies instead. If you believe a child under 13 has provided information to Gut Feel, contact us so we can investigate and delete it.

Security and international processing

We use measures designed to protect information, including transport encryption, encrypted cloud storage, protected device files, short-lived access tokens, and Apple device-integrity checks. No system is completely secure. Gut Feel and its providers process information in the United States, including AWS infrastructure in the United States, and may process it in other locations where providers operate.

Changes to this policy

We may update this policy as the product or law changes. We will post the new date and provide additional notice before a material change takes effect when required. We will seek consent if a material new use requires it.

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Agreement to these terms

By downloading, accessing, or using Gut Feel, you agree to these Terms and our Privacy Policy. If you do not agree, do not use Gut Feel. If you use Gut Feel on behalf of an organization, you represent that you have authority to bind that organization.

Who may use Gut Feel

You must be at least 13 years old to use Gut Feel. If you are under the age of majority where you live, you may use Gut Feel only with the consent of a parent or guardian, who agrees to these terms with you and is responsible for any purchase made through your account. Gut Feel is not intended for children under 13, and we do not knowingly let them create an account.

What Gut Feel does

Gut Feel uses automated systems, including artificial intelligence, to read conversation screenshots and return an interpretation, signal labels, and a suggested next move. Results may be incomplete, inaccurate, biased, or inappropriate for your circumstances. They are a perspective to weigh, not a statement of fact or professional advice. You remain responsible for your decisions and communications.

Your account

Gut Feel automatically creates a pseudonymous account identified by random IDs rather than asking for your name or email. Keep your device and account credentials secure. You are responsible for activity through your account. Contact support promptly if you believe your account has been misused.

Your content

You keep any rights you have in screenshots, backstory, names or labels, and other material you submit (“Your Content”). You give Gut Feel a limited, worldwide, non-exclusive, royalty-free license to host, copy, transmit, analyze, format, and otherwise process Your Content only as needed to operate, secure, support, and improve the service.

Because Your Content may contain another person’s private information or copyrighted material, you represent that you have a lawful right to submit it and permit this processing. Do not upload more information than is needed for the read.

Acceptable use

Subscriptions and purchases

Referrals and promotions

Referral credits, introductory offers, TestFlight access, and other promotions have no cash value, may be subject to eligibility requirements and limits, and may be changed or withdrawn. Do not spam, misrepresent Gut Feel, create fake accounts, or manipulate referrals. We may withhold or reverse rewards obtained through abuse, fraud, or error.

Safety and professional advice

Gut Feel is not therapy, medical care, legal advice, crisis support, or an emergency service. Do not rely on it to assess danger, abuse, self-harm, or another person’s intentions. If you or someone else may be in immediate danger, contact local emergency services. In the United States, you may call or text 988 for the Suicide & Crisis Lifeline or contact the National Domestic Violence Hotline at 1-800-799-7233.

Our service and intellectual property

Gut Feel and its software, design, branding, and service-generated materials are owned by us or our licensors and protected by law. We give you a personal, limited, revocable, non-exclusive, non-transferable license to use the app for its intended purpose. Except where law allows it, you may not copy, modify, distribute, sell, lease, reverse engineer, or create derivative works from the service.

Feedback

If you send ideas or feedback, you allow us to use them without restriction or compensation. This does not give us ownership of Your Content.

Availability and changes

We may change, suspend, or discontinue features, limits, promotions, or the service. We may release experimental features and may correct errors in pricing, quotas, or rewards. We do not guarantee that Gut Feel will always be available, secure, or error-free, or that stored content will never be lost. Keep any original screenshots or information you need.

Apple and other services

Your use of Apple’s App Store, photo picker, device-integrity services, and subscriptions is also subject to Apple’s terms. A website subscription is additionally subject to the terms of Stripe and its Link merchant-of-record service, which is the seller for that transaction. Gut Feel also depends on service providers described in the Privacy Policy. We are responsible for Gut Feel, not for third-party services outside our control. Apple is not responsible for maintenance or support of Gut Feel, and Apple may enforce these Terms as a third-party beneficiary where its agreements provide.

Suspension and termination

You may stop using Gut Feel at any time. We may restrict or end access when reasonably necessary to protect users or the service, investigate abuse, comply with law, or address a material violation of these Terms. Termination does not automatically cancel a subscription. Sections that by their nature should survive termination, including ownership, disclaimers, liability limits, indemnity, and dispute terms, will continue to apply.

Disclaimers

To the fullest extent permitted by law, Gut Feel is provided “as is” and “as available.” We disclaim implied warranties, including merchantability, fitness for a particular purpose, title, and non-infringement. We do not warrant the accuracy of AI output, the accuracy of any inferred motive or pattern, or any particular relationship outcome. Some jurisdictions do not allow certain disclaimers, so parts of this section may not apply to you.

Limits on liability

To the fullest extent permitted by law, Gut Feel and its operators, affiliates, and service providers will not be liable for indirect, incidental, special, consequential, exemplary, or punitive damages, or for lost data, profits, goodwill, or opportunities arising from the service. Our total liability for claims relating to Gut Feel will not exceed the greater of $100 or the amount you paid for Gut Feel in the 12 months before the event giving rise to the claim. This limit does not apply where prohibited by law.

Indemnity

To the extent permitted by law, you agree to defend, indemnify, and hold Gut Feel and its operators harmless from third-party claims, damages, liabilities, and reasonable costs arising from Your Content, your misuse of the service, or your violation of these Terms or another person’s rights.

Governing law and disputes

Before filing a claim, contact us and give us 30 days to try to resolve it informally. Except where local consumer law requires otherwise, these Terms are governed by California law, without regard to conflict-of-law rules, and disputes will be brought in state or federal courts located in California. You may also have rights to bring a claim in your home jurisdiction.

General terms

If a provision is unenforceable, the rest of these Terms remains in effect. Our failure to enforce a provision is not a waiver. You may not transfer these Terms without our consent; we may transfer them as part of a reorganization, financing, merger, or sale. These Terms and the Privacy Policy are the entire agreement between you and us about Gut Feel unless additional terms are presented for a specific feature.

Changes to these terms

We may update these Terms as Gut Feel evolves. We will post the new effective date and provide additional notice in the app when changes materially affect your rights. Continuing to use Gut Feel after updated Terms take effect means you accept them. If you do not agree, stop using the service and cancel your subscription from Settings in the app.

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